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Senior Director, Life Is Why

American Heart Association

This is a Full-time position in Lexington, KY posted November 22, 2021.

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke.

At the American Heart Association and American Stroke Association, we get to work toward that goal every single day.

Is it easy No.

Is it worthwhile you bet!

This is satisfying work that makes a real difference in peoples lives.

You can achieve professional growth with personal fulfillment.

You will connect with people and make a lifesaving impact.

You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

Due to the current pandemic, daily travel is minimal and voluntary to ensure the health and safety of staff.

There is no overnight travel currently.

In the future, this position may resume daily and/or overnight travel.

All AHA offices are closed and staff are currently working from home.

In the future, this position will resume to being based in the local office.


The American Heart Association (AHA) has an excellent opportunity for a Senior Director, Life is Why Consumer campaign for Corporate Relations Operations in the SouthWest region.

The location for this position is remote and flexible.

In this role, you will be responsible for developing strategic business relationships focused in retail, B2C, and CPG to secure funding for AHA mission and organizational priorities.

Responsible for building a strong portfolio of accounts to achieve annual revenue targets, as well as meeting and exceeding strategic objectives.

This team member with the American Heart Association’s Life is Why Consumer campaign is at the helm of one of our most important campaigns for the organization and is responsible for the success, growth and evolution of this growing revenue stream.

This leader will direct our efforts regionally through campaign management and oversight, the creation and execution of the sales strategy, product and campaign development and management of accounts.

In addition, this team member will work directly with regional and market leadership and inspire staff and volunteers across the country to ensure the campaign continues to gain supporters and visibility.

Essential Job Duties

• Working with others, manage and grow the organizations top consumer campaigns

• Provide excellent campaign analysis that uses lead indicators and data to drive performance

• Create and Manage to the playbook for success for consumer campaigns with a focus on building relationships with C-Suite leadership, community leaders, and major funders.

• Drive regional relationships and partnerships with Fortune 1000 companies – excluding Northwest Arkansas

• Monitor and analyze external and internal trends and data to develop benchmarks, standard methodologies, priorities and focus areas

• Work with internal and external partners to develop strategies to significantly increase AHA’s revenue and impact

• Work directly with top markets in driving pipelines, execution, and stewardship of campaign participants

• Provide formal feedback to regional senior leadership on opportunities and challenges

• Drives adoption of innovation and new revenue strategies

• Responsible for building six and seven figure consumer campaign opportunities


Want to help get your resume to the top Take a look at the experience we require

• Bachelors Degree in Business, Marketing or Healthcare, Public Health preferred

• Five (5) years of successful sales experience, particularly in selling intangible programs and services, along with the ability to develop and execute sales and marketing strategies

• Five (5) years of experience in negotiation and solution oriented problem-solving

• Five (5) years of experience developing and delivering presentations to both large and small groups

• Five (5) years of comprehensive ability to prepare written and oral communications including thorough knowledge and command of business English

• Three (3) years of consulting and interacting with the highest level of corporate leadership

• Three (3) years of experience in sales greater than $500,000

• Three (3) years of experience in contract negotiation and non-profit fundraising execution

• Excellent use of Microsoft Suite including Outlook, Word, and PowerPoint

(Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Attracting hardworking, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow.

And we do.

Our Rewards & Benefits package not only gives you the total benefits you want, but also goes above and beyond with creative programs to develop your skills – helping you grow and thrive at the American Heart Association.

To help you be successful you will have access to our award-winning learning platform the Heart U as well as our sales training & relationship development program
– Building Powerful Partnerships which received a 2017 Learning!

100 Award from Elearning!

Media Group, and various other training and support mechanisms locally and through our National Center.

This position is eligible for our full benefits and retirement packages, generous PTO accrual, paid holidays in addition to the week of December 25th off!

While we can only contact applicants, who are most qualified for the position, we do appreciate all applicants for their interest and effort in applying.

Compensation & Benefits


Pay is commensurate with experience; geographic differentials may apply.