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Search Engine Marketing Specialist

Bluegrass Integrated Communications

This is a Full-time position in Lexington, KY posted May 1, 2021.

We are a marketing and communications company specializing in direct mail and integrated marketing seeking a search engine marketing specialist. This position involves work on both in-house and client projects.

An ideal candidate will have experience implementing PPC campaigns as well as knowledge across a range of digital solutions. Must be comfortable communicating with clients through the sales process, onboarding, and project reviews/recaps.

Salary based on experience. Benefits include health, dental, vision, life, and disability insurance; 401k; paid time off .

Job Requirements

Duties and Responsibilities, including but not limited to:

  • Develop and implement strategy for digital, search engine marketing (PPC), social media, and integrated marketing campaigns
  • Identifies trends and insights to optimize spend and performance
  • Monitor website conversions, optimize website/landing pages
  • Assist in the sales process for digital, social media, and integrated marketing projects
  • Participate in relevant client calls, work with management to develop RFPs
  • Collaborate with agencies and other vendor partners


  • Bachelor?s Degree in marketing, communications, or a related field
  • Proven search engine marketing experience required
  • Experience in setting up and optimizing PPC campaigns
  • Ability to create and execute digital strategy
  • Understanding of web traffic metrics and Google Analytics
  • Working knowledge of ad serving tools (Google Ads, Facebook Business Manager, LinkedIn, etc.)
  • Working knowledge of website and marketing analytics tools (e.g., Google Analytics, HotJar, SEMRush, etc.)
  • Knowledge of SEO, PPC, Social and Inbound marketing
  • Able to explain ideas in a non-technical way
  • Possess project management, problem-solving, and people skills
  • Familiarity with web design, HTML, CSS
  • Experience in HubSpot and Microsoft Office Suite (Monday and Adobe Creative Suite experience a plus, but not required)