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Healthcare Liaison

Brookdale Senior Living

This is a Full-time position in Lexington, KY posted June 22, 2021.

Overview: Healthcare Liaison – External Sales Leader

Brookdale Richmond Place – Skilled Nursing, 2770 Palumbo Drive, Lexington, KY 40508

We’re passionate about serving seniors…are you? Now’s your chance to build your sales career with us.

Brookdale. Bringing new life to senior living.

Required skills and qualifications:

* LPN license preferred

* Bachelor’s degree in marketing, business or related field from an accredited college or university preferred
* Three to five years of senior living sales experience, preferrably in skilled nursing

* Must be familiar with the hospitals in the local market

* Must have strong business development skills; tenacious; a go-getter
* Proficiency with computers, Microsoft Office and database systems
* Ability to effectively listen and communicate both verbally and in writing

* Team player with industry knowledge

* Must be able to work in a fast-paced environment & have a focus on growing & sustaining high occupancy

* Professional contacts in the market a plus!

Make Lives Better Including Your Own.

The happiness of those we serve is dependent on the happiness of our associates, so you’ll receive competitive compensation and a benefits package with additional perks designed to make you smile. The work you do will be challenging yet rewarding. But you’ll earn more than a paycheck; you can enjoy opportunities to grow your career, as well as ongoing programs catered to your health, financial, mental, and emotional needs. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.

We believe that in order to best serve our residents and patients, we need to first serve our associates. One way we do that is through our benefits. Our offerings include, but are not limited to:

Full-time and part-time associate benefits:
• 401(k) Retirement Savings Plan
• Benefit plan package
• Employee Stock Purchase Program
• Pre-tax Commuter Benefit
• Associate Compassion Fund
• Associate Discounts
• Identity theft protection
• Pet savings and insurance plans
• Voluntary benefits available

Full-time associate benefits:
• Extensive Insurance Plans, including medical, dental, vision, flexible spending account, health savings account and more.
• Paid Time Off
• Adoption Benefit
• Tuition Reimbursement
• Company-provided life insurance and accidental death and dismemberment (AD&D)
• Voluntary STD and LTD

This is an incentive based position, which may include bonuses, incentive, or commission plans. Responsibilities: Represents the skilled nursing community/ies and Brookdale to assigned hospital and healthcare focused accounts to drive sales and occupancy goals for assigned skilled nursing communities. Generates referrals from hospitals and assigned accounts to increase market share to meet occupancy goals. Keeps abreast of issues impacting hospital changes as well as competitors to keep community and regional team aware of any changes that would impact the market. Partners with regional and community leadership to develop strategic plans and tactics to grow market share within assigned accounts.

  1. Understands community budgeted occupancy goals and quality mix and referral needs of the community.
  2. Responds to referrals in a timely manner necessary to beat the competition in the market
  3. Utilizes Green, Yellow and Red admission guidelines to make timely admission decisions.
  4. Completes the pre-admission assessment tools for new admissions to prepare the internal team on anticipated medical needs and anything important to ensure a smooth transition.
  5. Partners daily with internal community admissions, clinical and operations team to ensure communication on pending referrals, admissions and other pertinent data related to admissions to the skilled community.
  6. Visits assigned hospitals daily/weekly/monthly as necessary to maintain and to grow referral/admission volume.
  7. Seeks to gather updated information on hospital programs, physician partners, changes in policies/protocols that could impact business relationships and communicates with community and regional leadership for ongoing strategic planning.
  8. Promotes skilled community metrics, outcomes and programs to hospital professionals including case managers, post-acute leaders, and physicians to position Brookdale against competition and to increase referral volume.
  9. Reports customer service issues or service recover needs to internal operations and clinical partners.
  10. Follows up on other Brookdale community residents in the hospital to triage to skilled as appropriate or communicate and hand off to appropriate community for a smooth return.
  11. Maintains all professional contacts and assessments in company preferred database/EHR system.
  12. Tracks/trends all individual productivity on the monthly HCL log.
  13. Communicates with community and regional sales leadership weekly schedule and scheduled appointments and outcomes.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor. Qualifications: Education and Experience
Nursing background preferred (RN, LPN) or a minimum of 3 to 5 years working in the skilled nursing or related field.

Certifications, Licenses, and Other Special Requirements
RN or LPN license but not required if experience in skilled nursing or related field is met. Daily car travel required so a valid drivers’ license is required. Ability to work some evenings and weekends.

Management/Decision Making
Will be required to apply existing guidelines and procedures to make varied decisions regarding admissions to the community. Use sound judgment and experience to solve moderately to complex problems based on precedent, experience, reasonableness or a combination of these. Understands when to seek additional input from subject matter experts when needed.

Knowledge and Skills
Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and the work environment. Has a working knowledge of the post-acute industry and the functional requirements of the discipline. Ability to use a computer is a must and windows based programs (Word, Excel, etc) preferred. Effective oral and written communication skills are essential. Ability to travel in market is required. Ability to facilitate problem solving as well as work through difficult situations with teams will be essential.

Physical Demands and Working Conditions

  • Standing
  • Walking
  • Sitting
  • Use hands and fingers to handle or feel
  • Reach with hands and arms
  • Stoop, kneel, crouch crawl
  • Talk or hear
  • Ability to lift: up to 25 pounds
  • Vision
  • Requires interaction with co-workers, residents or vendors

Brookdale is an equal opportunity employer and a drug-free workplace.